Bad Bunny took the center stage at Super Bowl LX on Sunday night, delivering a performance that celebrated Puerto Rican identity on one of the world’s most-watched platforms. The set, which took place at Levi’s Stadium in Santa Clara, marked a significant milestone as the first halftime show headlined by a solo Latin artist performing almost entirely in Spanish.
The production transformed the field into a vibrant tribute to the artist’s roots, featuring a “cityscape” stage design complete with a traditional casita, a bodega, and even a mock wedding ceremony. Moving through a medley of hits like “Tití Me Preguntó” and “El Apagón,” Bad Bunny prioritized cultural imagery over traditional stadium theatrics. The set was punctuated by surprise appearances from Lady Gaga—who performed a salsa-infused version of “Die With a Smile”—and Latin music icon Ricky Martin.
The performance also carried deeper messages, with visual cues referencing Puerto Rico’s infrastructure challenges and banners calling for unity. Despite the high-energy party atmosphere, the show maintained a focused narrative that highlighted the global reach of reggaeton and Latin trap. Notable cameos from stars like Pedro Pascal and Cardi B added to the scale of the event without overshadowing the musical core.
As the first official “Bad Bunny Day” in California came to a close, the reaction to the broadcast remained a major talking point. By choosing to stay true to his language and heritage, Bad Bunny’s halftime set reflected a deliberate shift in how major sporting events approach global entertainment. The night concluded with a simple but powerful message on screen: “The only thing more powerful than hate is love.”
